Websites, Twitter, Facebook, E-Blasts… There are two schools of thought when it comes to tech tools and journalism – either you love ‘em or you hate ‘em.
In a recent conversation with Regional Directors, I realized SPJ is all over the board on this one. Some chapters choose to promote events almost exclusively through the use of technology, while others prefer the pen to paper approach. Neither is better than the other, of course, but in order for chapters to effectively reach members, it’s important to understand and implement both types of networking.
To make your life a little easier, I’ll try to post some tools - software, websites, gadgets - on the Leading Edge more frequently. Hopefully at least one tool will be helpful in better communicating with your members and communities.
Be sure to share your own ideas by leaving a comment, or telling us how each of the tools worked (or didn’t) for you.
An amazing tool for chapters to use with their board. A feed keeps track of conversations without long email trains, calendars keep everyone in sync, files can be shared and stored, host virtual meetings and conference calls for FREE and group messages can even be sent via text. Best of all, it’s user-friendly.
Short for “If This, Then That.” There are a ton of channels (or actions, as it makes more sense to me) from Facebook to email, to small social networking sites, to phone and email.
Users pick a channel (example – Twitter) and an action associated with that channel (example – a new follower) and then another channel (example – Twitter) and another action (example – tweet “Thanks for connecting! Find out more information about SPJ and join us today!”). Did I lose you?
Basically, you can set Twitter to automatically send a thank you note and links about joining, programs, your chapter website, every single time your Twitter has someone new follow it.
This is a simple, easy way to schedule things (meetings, programs, etc.) for multiple people. Create an event, ask people to note which times work for them and view the time that’s compatible for the most people. Finally, we can get rid of those 50,000 emails back and forth with no end result, right?